Hello, recently I conducted some top of mind interviews in the Woodstock Georgia market about restaurants - including top of mind awareness, attitudes and usage. Additionally, I `aided' or prompted the three men (by chance, had a refusal by a woman) about several Fast Food brands including Subway and Arby's.
In this interview - I speak with Greg - a 50 year old, who had eaten at 2 fast food brands by 2PM on June 7th. Greg provides lots of insights into what restaurant brands he uses and why and has great recall of Zaxby's TV ads in particular.
Additionally, he provides insights as to why he choose Subway for lunch and he provides an unforgettable quote about Arby's price points, a brand he seldom uses in comparison to others, that steers him towards other brands, especially at lunch. Make sure to see all three June 2010 videos.
18 Year Old - Diago - Frequent FF User - http://www.youtube.com/watch?v=z3tmuk5Izlk
30 Year Old - Danny - Fast Food Rejecter - http://www.youtube.com/watch?v=x8G9OAFlquI
Please see my sidebar for more information on my services.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment